{"id":1345,"date":"2024-12-23T07:58:21","date_gmt":"2024-12-23T06:58:21","guid":{"rendered":"https:\/\/metacy-staging.dutchportfolio.nl\/?post_type=publications&#038;p=1345"},"modified":"2025-01-08T10:36:10","modified_gmt":"2025-01-08T09:36:10","slug":"identity-as-strategy-how-your-corporate-identity-can-make-you-successful","status":"publish","type":"publications","link":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/publications\/identity-as-strategy-how-your-corporate-identity-can-make-you-successful\/","title":{"rendered":"Identity as Strategy; How your corporate identity can make you successful"},"content":{"rendered":"\n\n<style>.kb-row-layout-id1345_c1fa34-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1345_c1fa34-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1345_c1fa34-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:120px;padding-right:88px;padding-bottom:120px;padding-left:88px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id1345_c1fa34-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1345_c1fa34-ce > .kt-row-column-wrap{padding-top:50px;padding-right:33px;padding-bottom:50px;padding-left:33px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id1345_c1fa34-ce > .kt-row-column-wrap{padding-right:33px;padding-left:33px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1345_c1fa34-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1345_f6968e-f0 > .kt-inside-inner-col,.kadence-column1345_f6968e-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1345_f6968e-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1345_f6968e-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1345_f6968e-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1345_f6968e-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1345_f6968e-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column1345_f6968e-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1345_f6968e-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1345_f6968e-f0\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1345_72619e-20 > .kt-inside-inner-col,.kadence-column1345_72619e-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1345_72619e-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1345_72619e-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1345_72619e-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1345_72619e-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1345_72619e-20{position:relative;}@media all and (max-width: 1024px){.kadence-column1345_72619e-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1345_72619e-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1345_72619e-20\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6, .wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6[data-kb-block=\"kb-adv-heading1345_1bac95-e6\"]{font-size:30px;line-height:42px;font-weight:400;font-style:normal;font-family:'Univers LT 55 Roman', Helvetica, Arial;}.wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6[data-kb-block=\"kb-adv-heading1345_1bac95-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1345_1bac95-e6[data-kb-block=\"kb-adv-heading1345_1bac95-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1345_1bac95-e6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1345_1bac95-e6\">De identiteit van je organisatie, sector of regio kan gezien worden als een verborgen schat voor je strategie. Een bewust begrip van wie je bent geeft je houvast en perspectief op je toekomst. Maar identiteit lijkt een ongrijpbaar karakter te hebben \u2013 dus hoe gebruik je deze schat?<br>\u00a0<br>In dit boek bied ik acht strategische perspectieven op corporate identity, gebaseerd op acht cases uit mijn ervaring. Hoe presenteer en positioneer je jezelf? Hoe inspireer en betrek je medewerkers? Hoe manage je stakeholders? of Hoe ontwikkel je een heldere visie op de toekomst van je organisatie, sector of regio? zijn slechts enkele van de onderwerpen die in het boek aan bod komen. Dit boek, aangevuld met tientallen eenvoudig toepasbare strategische modellen en ontwerpprincipes, helpt managers en marketeers betere beslissingen te nemen, de steun van hun stakeholders te krijgen en een solide basis voor hun strategie te leggen.<br>\u00a0<br>Het boek reflecteert op strategische identiteitsgerelateerde uitdagingen, projecten en programma&#8217;s die ik in mijn meer dan 30-jarige ervaring heb uitgevoerd. Op mijn advieservaring in een breed scala van domeinen in de publieke en private sector, zowel in Nederland als daarbuiten: gezondheidszorg, onderwijs en overheid, ICT, digitale platforms en zakelijke dienstverlening. Op hoe ik meer dan honderd organisaties, sectoren en regio&#8217;s heb geholpen zich te ontwikkelen door de betekenis van hun identiteit te defini\u00ebren en deze betekenis te projecteren op een succesvolle toekomst.<br>\u00a0<br>Het boek verschijnt in mei 2025 bij BIS Publishers. Als je op de hoogte wilt blijven van de beschikbaarheid: <a href=\"strategy@stijnvandiemen.com\">stuur me een e-mail<\/a>!<\/p>\n\n\n<div class=\"kt_simple_share_container kt_share_shortcode kt_share_location_after kt_share_location_mobile_after\"><div class=\"kt_simple_share_container kt-social-align-left kt-socialstyle-style_01 kt-social-size-normal kt-social-bg-transparent\"><a class=\"kt_linkedin_share\" data-placement=\"top\" data-placement-mobile=\"top\" aria-label=\" LinkedIn\" data-tooltip=\" LinkedIn\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/metacy-staging.dutchportfolio.nl\/nl\/publications\/identity-as-strategy-how-your-corporate-identity-can-make-you-successful\/\" target=\"_blank\"><span class=\"kt-social-svg-icon\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\"\/><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"author":1,"featured_media":1107,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":true,"_kad_post_classname":"","footnotes":""},"class_list":["post-1345","publications","type-publications","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/metacy-staging.dutchportfolio.nl\/wp-content\/uploads\/2024\/12\/Mockup-Identity-as-Strategy-SvD-1024x768.jpg",1024,768,true],"author_info":{"display_name":"accounts@calq.nl","author_link":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/author\/accountscalq-nl\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/publications\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/types\/publications"}],"author":[{"embeddable":true,"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/publications\/1345\/revisions"}],"predecessor-version":[{"id":1363,"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/publications\/1345\/revisions\/1363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/metacy-staging.dutchportfolio.nl\/nl\/wp-json\/wp\/v2\/media?parent=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}